80% of the people prefer to watch video than read text message.
70% of the people retain more information through video.
46% of people say they would be more likely to seek out information about a product or service after seeing it in a video.
Video massively outperforms traditional print media by increasing the reach of marketing campaigns and can boost your direct mail response rate by as much as 45%.
But print engages with our minds and a physical item can often provide a better representation of your business to clients. Direct mail also allows you to carefully target specific people.
The inescapable conclusion is that combining video and print in a way that can be mailed directly into the hands of your target audience is an extremely powerful and effective marketing tool. It clearly stands out from the thousands of other messages fired at us every day and can be used to:
Communicate important messages
Rapidly build industry awareness
Reach and penetrate new markets
Drive incremental sale growths
Retain and grow customer loyalty
Inform and influence key partners
The specific applications of Video Books are endless. They can be used for product launches, event invitations, business cards, to tell your story, or simply to provide useful information about your company and services. The only real limitation is your imagination.